Advertising is used to promote a business or a product by informing, reminding or persuading potential customers about the product or business. A good advertising method should be clear and consistent in capturing attention of prospective customers, and eventually enticing them to use the company’s products and services.
New technology and internet has made it easier for businesses to reach a bigger audience at a cheaper cost than the traditional advertising methods. Many businesses are using video ads which they post on YouTube or on social media, and through sharing, they are able to reach a larger audience than any other form of advertising can achieve. The benefits of using video over print ads are endless. Here are some of the top benefits of using video over printed ads:
• Video reaches a larger audience than printed ads
Many people are said to spend most of their time watching and sharing videos on the internet. This is a clear indication of the shift from printed media to video. YouTube is one the largest video platforms with more than four million viewers in a day. Make your YouTube ads sharable on the social media and you will reach an audience of potential customers than printed media can reach.
• Video ads allow real time feedback
Unlike printed media, video ads allow people to comment in real time. This gives you a chance to relate with potential customers at a personal level and address their needs based on their feedback.
• Video ads are cheaper than printed ads in the long run
Unlike printed ads which will require you to continuously pay for them to be published, video ads remain on the internet for a long period with no additional costs. It requires executive permission to remove a video from the internet, giving you more time to promote your business or product which reduces your over-all unit spending in the long-run.
• Video ads deliver message quickly
A printed media requires a lot of time to prepare, print and distribute to the intended audience. With video however, with only a few clicks, a potential customer is able to be educated, entertained and inspired at the same time. If he makes a decision to buy the product, he can easily do so online.
• Video is measurable
Using video offers you an opportunity to measure the success or otherwise of your marketing campaign. Video statistics of how many people viewed the video over a given time and how many shared can be used as one of the ways one of the ways to measure the success your advertising.
Regardless of the method of advertising you use to promote your business or products, your advertising campaign should reflect the unique position of your business by creating memorable ads that sell.