For over half a century the great wave of commercials has been washing over us. Not to be mistaken, commercials were there before us and marketing is not the 20th century invention, it has been here since the dawn of humanity. It is only now that commercials and advertisement is everywhere, in both virtual and real world. It is hard to walk a mile in any direction in any populated area and not come across an ad. And the same goes for the virtual space. Be it on your TV, your phone or your computer, try turning on an app or watching a youtube video without being interrupted by a commercial! For some of us, the time spent watching commercial is a measurable, and not ignorable segment of our daily routine, and the sheer amount of visual space crammed with commercial content might be staggering some 100 years ago.
In the 21st century everything evolved and naturally, commercials did, too. One of the biggest changes in the ad world is the breakthrough of the Internet. A network of connected computers interacting on the network was first seen as a great hub for people to connect and share knowledge and information. But then, commercial geniuses figured out that that kind of traffic can’t go to waste and since then Internet became one giant hive of commercial content. What started as utilization of free space became a multimillion dollar business soon found a life of it’s own and now controls a part of the advertizing industry, shaping and controlling it’s flow. Internet advertizing is even starting to outshine the old heavy weight champion of ad dispersion – the TV.
With so many people using smartphones and computers today, it’s no wander the TV commercial system is in danger of losing the prime spot. Still, the TV commercials success is the result of a decades long habit of watching TV and building our lives around it that, to some, this rapid transition is questionable. According to experts, TV was there for a long time and that time is a game changer when it comes to bending people’s will and minds into better reacting to commercials. Generations grew up near the TV screen and the messages that came out were held sacred, be they the Moon landing images or the Coca-Cola commercial.
But, in the last few years more viewing habits changed and the market is evolving in a rapid fashion never witnessed before. New studies show that in the last five years there was a big change in the audience reception habits and that they are paving the way for something we’ve been all waiting for quite some time now. If these studies are to be trusted, the internet and digital content is surpassing the reach of the old guy TV and the future of commercial advertising belongs to the digital medias and devices such as tablets and laptops while the platforms such is youtube will become more and more popular.